About Ritika

Special Journey Called Us

Keeping your origins in sight today paves the way for a more grounding path tomorrow. And so, it is with a stitch of content pride and a tassel of humility that we reminisce our journey from 2008 to the present day, from Rainne by Ritika to Label Ritika. We started small but our eyes held big dreams. And we chased these dreams with an abiding joy and a humble step through every hurdle. In this entire saga, we never resized our vision. With time, we have evolved from a self-growth narrative to a community-growth narrative. From a self-run boutique, we are now a label that thrives and flourishes through mutual nurturing. Today Label Ritika is a brand that embodies simplicity, self-assurance, and sustainability for both itself and its clients. An entire community of weavers, dyers, embroiders, tailors, and others have played significant parts in our progressive and prospering story. And we choose to forge a deep and meaningful relationship with them because we believe in symbiotic sustenance. Label Ritika is motivated by the urge to preserve and revive dying crafts, be compassionate to the planet, and deliver meticulously to client expectations.